WELCOME TO MJI-DESIGNLAB.COM
Moskowitz Jacobs Inc. (MJI), a leader in Product and Concept Optimization, empowers clients to identify major new opportunities and gives actionable direction to exploit the opening rapidly, while the opportunity in the marketplace is still viable. The theoretical foundation of our work is experimental design and mathematical modeling. Our technology and software are proprietary, and are based on the work of Dr. Howard Moskowitz, the leading scientist in his field. We believe strongly in a comprehensive and structured approach coupled with a powerful technology. This provides a rich database as well as a model to explore many marketing scenarios in order to develop clear and actionable direction.
Products
IdeaMap® is a conjoint-based computerized concept development technology. No single development tool has been used with greater success to redefine the marketing process, systematically filtering out ideas that don't contribute to a healthy concept, and focusing in on the key components of products and messages alike. Gain the competitive edge in today's fast-paced marketplace! Introducing MJI's IdeaMap®.Net, a powerful new web-based self-authored concept development system that empowers the end user to get the right marketing answers quickly and economically.
ProductEngineer® is a proprietary product development technology based on response surface methodology married with MJI's optimization models. It is used in the initial stages to identify new opportunities in a market segment, and to get preliminary formulation direction. At later stages, it is used to develop specific product formulations to meet marketing strategy. MJI's unique segmentation, in this case based on sensory response, identifies new product opportunities, and the MJI Product Optimizer™ engineers specific formulations based on marketing strategy.
StyleMap™ is MJI's proprietary graphical design research solution that tests the broadest range of features so you can save time and resources by focusing on the most appealing features for packages, promotions and product design.
DesignLab® is the leading-edge testing facility which provides a home for MJI's technology. Designing a testing facility specifically geared to MJI's technology allows multiple study stages to be condensed, high level results to be turned around rapidly, and enables more powerful modeling. The result: a coherent, holistic approach; and an accelerated integrated development process.